Automakers & the Super Bowl
Couch check. 50 plasma check. Beer check! Combine those three together and youve got the makings of Super Bowl Sunday. This Sunday, February 7th, 2010 millions up on millions of people will be planted ass first on their sofas ready to watch the Indianapolis Colts and the New Orleans Saints battle it out for the win.
Picture of Automakers & the Super Bowl: What can we expect? [source:Ride-Lust.com]
I however will not be one of those people. I mean, I will, but only sort of. I could honestly care less about the game, what I dig are the commercials. Companies plan all year for their 30 seconds of fame and the opportunity to showcase whatever it is theyre selling. This year is a bit different as Chrysler is the only U.S. automaker to have purchased any airtime. Not only did they spend but they spent BIG, purchasing a full 1 minute spot to showcase the new 2011 Dodge Charger.
Right now the only other automakers that have entered into the fray are Honda, Hyundai, Kia, Audi and Volkswagen. Lets take a quick look back at what the 2009 Super Bowl gave us and see if we can forecast what lies ahead.[source:Ride-Lust.com]
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