Tag Heuer pits Lewis Hamilton against Steve McQueen at Le Mans

Submitted by admin on April 1, 2009 – 3:31 amNo Comment

Stay tuned for the next episode to find out who the winner is A new video from watch company Tag Heuer sees F1 champion Lewis Hamilton taking on racer and actor Steve McQueen on the Le Mans track that made McQueen famous. Using editing techniques, the pair is put together on the screen in an impossible race, and the video invites the viewer to guess whether the 'icon', Steve McQueen, or the 'virtuoso', Lewis Hamilton will win.

05d6f the duel lewis hamilton vs steve mcqueen small 1 0401 630x360 Tag Heuer pits Lewis Hamilton against Steve McQueen at Le Mans

Considering that McQueen is driving his 1970 Porsche 908 and Lewis Hamilton is in his modern-day Formula 1 car, viewers might think that the contest is already over - but we have a feeling McQueen may have something up his sleeve that may give him an advantage over his contemporary competitor.

If you guess the winner correctly on Tag Heuer's website, you also get the chance to win some prizes, including a private F1 driving day among other prizes. Stay tuned for the next episode.