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Official: Enterprise adds Zimride ridesharing to ‘total transportation solution’

Submitted by on juillet 15, 2013 – 7:43 No Comment

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More and more, the major car rental companies are in heated competition to become the leading full-service transportation provider. Enterprise Holdings has acquired Zimride, an online ride-matching service. Zimride has more than 350,000 users (drivers, passengers and partners) who have connected with each other for peer-to-peer ridesharing.

Zimride is a service of Lyft Inc. and was launched in 2007; it leverages the power of social media through an alliance with Facebook and is now active on 130 university and corporate campuses including UCLA, Harvard, University of Michigan, Facebook and the US Department of Energy. Lyft Inc. has been known for years as an industry leader in peer-to-peer transportation. Lyft will retain Zimride’s assets related to smartphone-based ridesharing and peer-to-peer transportation. Enterprise acquired the business and existing customer base of Zimride on July 10; financial terms were not disclosed.

Enterprise thinks it’s a great fit and another step in becoming what it calls a « total transportation solution. » The company has the largest fleet of rental vehicles (1.3 million) and owns major brands like National Car Rental and Alamo Rent A Car. There’s also Enterprise CarShare for customers choosing the carsharing experience and Enterprise Rideshare for commuters needing carpool and vanpool services.

The timing is crucial for Enterprise if it wants to play in the competitive, changing car rental landscape. Hertz has big goals for its Hertz 24/7 carsharing service and Avis acquired the largest carsharing company, Zipcar, at the beginning of the year.

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Enterprise adds Zimride ridesharing to ‘total transportation solution’ originally appeared on Autoblog Green on Mon, 15 Jul 2013 10:02:00 EST. Please see our terms for use of feeds.

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